Up-coming 2 Day workshop (limited spaces - small class size)
25-26 November
$799
60 Margaret St, Sydney
Your Brand Deserves Better - Learn to Tell Stories That Shine
Ready to turn your brand into the talk of the town? Join us for a 2-day crash course in Sydney that will turbocharge your storytelling skills. We’re not just telling tales, we’re teaching you how to build narratives that make your audience sit up and take notice. Say goodbye to bland, forgettable content and hello to stories that sell, spark, and spread like wildfire. This workshop is where creativity meets strategy, and where you’ll learn to weave brand stories so compelling, your audience won’t just listen - they’ll act. Are you in?
Who Should Attend?
This isn’t your typical marketing workshop. It’s for those who live and breathe marketing - professionals ready to transform their content game. If you’re tired of the same old, same old and want to craft stories that genuinely connect, this is where you need to be.
Why Attend?
Because in today’s crowded market, you can’t afford to blend in. Great stories don’t just entertain - they build empires. This 2-day workshop will arm you with the tools to craft brand narratives that hit hard, resonate deeply, and drive action. Learn how to map your stories to the moments that matter most to your audience, cutting through the noise and leaving a lasting impression.
What You'll Learn
-
Advanced Storytelling Techniques: Understand the framework of a good story and learn to develop compelling narratives that captivate and engage your audience, grounded in data-driven insights
-
Jenga Framework for Storytelling: Stack your stories with intention, creating narratives that build up to a powerful impact
-
Hooks That Stick: Capture attention from the first line and keep your audience on the edge of their seats
-
Sharp Copywriting: Write with purpose - transform every word into a sales magnet
-
Mapping to Customer Journeys: Hit the sweet spot by aligning your stories with the exact moments your audience cares about most
-
Emotional Connection: Understand how to use storytelling to build emotional connections with your audience
-
Supercharge Your Content: Turn one piece of long-form content into a dozen short-form powerhouses, maximizing your reach and impact
-
Practical Applications: Gain hands-on experience through interactive exercises and real-world case studies
Your Trainer
Hi I'm Nikki Taylor
With over 20 years in the biz, I’m your go-to guru for transforming brands, jazzing up customer experiences, and turbocharging growth. I’ve helmed superstar teams at Google, UPS, and Kuehne + Nagel, and tackled projects across banking, telecom, FMCG, hospitality, and even the halls of government. As a master storyteller and zesty Communications Leader, I whip up integrated communication strategies that blend performance marketing, branding, lead generation, market intel, and consumer insights into campaigns that pack a punch.
Here’s a snapshot of what I bring to the table:
-
Regional CMO & Team Leader: With experience leading powerhouse teams across APAC, I know how to align brand strategy with business goals to drive serious growth
-
Master Storyteller: I craft brand narratives that captivate audiences, elevate brand identity, and convert like a charm, ensuring your message hits home
-
Data-Driven Marketing Expert: Combining consumer insights with market intelligence, I create campaigns that don’t just resonate—they deliver measurable results
Industry Leadership:
-
Advisory board member for BEETc
-
Member of the Global CMO Council
Keynote Speaking and Industry Roles:
-
Event MC & Keynote at SocMedCon, Malaysia (July 2024)
-
Keynote on “Stretching Marketing Budgets” at Digital Marketing Summit, Korea (May 2024)
-
Keynote & Panelist on “Analytics as the Alchemist” at MRMW (April 2024)
-
Panelist at CCO & Enterprise Leaders Summit (March 2024)
-
Keynote on “Data-Driven Marketing” at Digital Marketing World Forum (#DMWF) (Feb 2024)
-
Featured guest on “The Business of Storytelling” podcast by MLM (Feb 2024)
-
Keynote on “AI-Enabled Marketing Debate” at the 360 Campaign Conference, Singapore (Mar 2023)
-
Keynote on “Unlocking Your Growth Potential” at DMS, Korea (Mar 2023)
For more info check out LinkedIn
Success
“Nikki's strategic insight and leadership drove innovation and creativity in her team that allowed us to navigate through a variety of market conditions while leading to growth and improved brand presence.”
Whitney Shielsh
VP Product & Channel Marketing, UPS
"Nikki's exceptional collaboration and data-driven strategies significantly boosted campaign performance and overall marketing efficiency."
Neal More
CEO, More's Lore Media
"Nikki's training sessions empowered our team with valuable insights, and her dynamic hosting made our event a success."
Yan Neng
CMO, MindZallera
Ready to become the Storyteller Your Brand Deserves?
Don’t wait, spots are limited, this is your chance to turn your brand’s story into its biggest asset!
Please note, while our course fees are non-refundable, you can transfer your registration to someone else. For full details, see our Terms and Conditions.
