Brand Storytelling
Master the Art of Brand Storytelling with advanced strategies for content marketing success. Explore the role of brand within your overall strategy and understand the crucial importance of data. Hands-on experience in producing short-form content that packs a punch and resonates with your audience.
Time & Location
01 Oct 2024, 8:30 am
Sydney
About the event
2-Day Workshop (1-2 October)
- 8:30am - 5pm each day
- Sydney CBD
Who Should attend?
This 2-day practical, hands-on workshop is designed for marketing coordinators/ executives, managers, and business owners eager to learn how to craft relevant stories for their target audiences.
What I’ll learn
- Advanced Storytelling Techniques: Understand the framework of a good story and learn to develop compelling narratives that captivate and engage your audience, grounded in data-driven insights
- Content Strategy Development: Learn how to create and implement effective content marketing strategies across the marketing funnel, mapped to the customer journey
- Emotional Connection: Understand how to use storytelling to build emotional connections with your audience
- Brand Voice and Messaging: Master the art of maintaining a consistent brand voice across all content
- Practical Applications: Gain hands-on experience through interactive exercises and real-world case studies
Your Trainer
With over 20 years in the biz, I’m your go-to guru for transforming brands, jazzing up customer experiences, and turbocharging growth. I’ve helmed superstar teams at Google, UPS, and Kuehne + Nagel, and tackled projects across banking, telecom, FMCG, hospitality, and even the halls of government. As a master storyteller and zesty Communications Leader, I whip up integrated communication strategies that blend performance marketing, branding, lead generation, market intel, and consumer insights into campaigns that pack a punch.
A recognised industry trailblazer and keynote speaker, you’ll find my musings in top-notch pubs like MarTech Outlook. Currently, I’m on the advisory board for BEETc for marketing and rubbing elbows with the big wigs at the Global CMO Council.
Location Sydney CBD
Unlock two days of expert insights and hands-on training for just $1199! Invest in your future and join our workshop to level up your skills.Â
Please note, while our course fees are non-refundable, you can transfer your registration to someone else. For full details, see our Terms and Conditions